Seasonal Direction

WHAT YOU RECEIVE

Written Direction. A single strategic document—not a task list—naming your campaign direction and the specific moves that close the gap between the clients you attract and the ones you want.

A 60–90-Minute Working Session. Your Direction is presented and discussed live during one remote session. You receive the PDF by 5 p.m. Pacific Time on the next business day after the session.

One Revision. You have five business days after PDF delivery to send one consolidated revision request within the agreed scope. I’ll deliver your revised PDF within three business days of receiving that request. The revision refines the Direction; it does not include production copywriting or polishing illustrative language.

A Defined End. A Defined End. The engagement closes when the revised PDF is delivered following a timely revision request. If you do not request a revision within the five-business-day window, the original PDF becomes final, and the engagement closes. Ongoing support is outside this engagement.

Timing. Your Direction is prepared within five business days once payment has cleared and your Strategy Intake is confirmed complete under the agreement. Your booking link arrives with that confirmation, so scheduling and preparation proceed together. Your Direction is presented during the scheduled session, and the PDF is sent afterward.

Seasonal Direction is for established floral practices whose work is strong but whose next season still feels reactive. These questions give me enough context to understand your practice and determine whether working together makes sense. I review each response personally.

Direction fee: $2,500

Washington clients: retail sales tax is added at the rate for your location. Clients outside Washington pay the fee as stated.

Seasonal Form engagement is defined and finite. I provide the strategic direction; you carry it forward.

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